I tell stories that sell.

As a marketing and communications executive with a decade of agency and in-house experience across regulated industries, I know breaking through the noise takes more than a message— it takes a narrative that resonates. I turn data into dialogue and messaging into impact that drives real results.

The proof is in the data.

  • +74% positive, English news coverage about Amerant Bank in the U.S.

    Meltwater data

    (May 2021 - June 2022)

  • 334% more engagements on Amerant Bank's LinkedIn page

    LinkedIn data

    (May 2021 - June 2022)

  • 85% more interactions on Amerant Bank's Instagram posts

    Meta data

    (May 2021 - June 2022)

Get to Know Me

Don’t just take my word for it.

“Vic was one of my first mentors at Baptist Health during my internship, and her guidance left a lasting impact.

Her attention to detail and willingness to answer my many questions encouraged me to be more curious and open to new possibilities. What impressed me most was her creative thinking—each day of my internship was exciting, fueled by her passion and innovative approach. She took me on incredible learning experiences, where I gained valuable insights into healthcare, media, and the importance of thinking on your feet.

Vic's creativity, dedication, and enthusiasm make her a great fit for any role she seeks out.”

— Bianca Hernandez, Strategic Communications Manager @ Baptist Health

“I worked alongside Victoria for almost a year and in that time she propelled our organization’s PR capabilities by many folds.

She’s a manager who leads from the front and maintains client relationships with ease. She’ll be a star wherever she is.”

— Tahmid Khan, Public Health Researcher at Columbia University & Co-founder of BacharLorai

“Victoria is many things. Dependable. Intelligent. Ambitious. But if I had to choose one word to best describe her, it would be passionate.

During my time as her supervisor, she exhibited a drive to not only get the job done but go above and beyond in her delivery. It wasn’t enough to just finish a project, she added elements in anticipation of possible next steps that would elevate our proposal. I knew when she asked questions, it wasn’t just to understand the assignment, rather to understand how much further she could take the assignment.

Watching her continue to apply that passion as her career trajectory continues to go upwards is truly one of the most rewarding moments any supervisor can hope to see.”

— Ismael Llano, Media Director at PETERMAYER & Executive Producer and Co-Host of Pero...Let Me Tell You Podcast

Let’s make headlines.

Great stories don’t tell themselves—they’re crafted, pitched, and placed with purpose. Whether you're looking for strategic communications or partnerships, media expertise, or just want to connect, I’d love to hear from you. Send me a message, and let’s create something worth talking about.

Some of my favorite moments.

  • Living the Cuban American Dream with Sam Verdeja - Author & Stay Tranquilo: Former CEO of Hispanic Publishing Group

    Watch

  • Conducting Corporate Communications Workshop for Global Pharmaceutical Company

  • Commemorating Arena Naming Rights Agreement with the Florida Panthers on Behalf of Amerant Bank

    Read

  • Stay Tranquilo: What Does Marketing Look Like Today?

    Watch

  • PRSA Miami’s Bob Ross Communicator to Watch Award 2023 Recipient

  • Capturing Covid-19: Image Featured on Good Morning America

    Read

  • Shooting for Pulitzer Prize-winning photographer Patrick Farrell in Never-Before Done Vascular Surgery

    Read

  • Miami Marketers: Aligning Content Marketing with Paid Media (ft. Victoria Verdeja)

    Listen

  • PRSA Miami Panel Discussion: Navigating Crisis Using Data

Check Out More